3 Nov 2014

Our Retail Stores are Turning our Men into Lumberjacks


As the leaves on the trees turn brown so does the trend palette for Menswear. It seems the start of Autumn/Winter really does bring all the boys to the yard... across the road and into the forest. Looking through various Lookbooks for Autumn/Winter 14, all retail stores and independent clothing brands have the same image of man in mind. According to retail men have put away there skateboards until spring and huddled into small groups around a burning fire in the woods.

I admit I have a love for Menswear, more than womenswear. It's such a different structure to because independent brands basically run the scene. I feel that maybe in the next few years Menswear will really grow, even retailers like John Lewis have really improved their overall style and brands they stock are becoming more contemporary, maybe they're one to watch. 

*Left: John Lewis Menswear Edit
*Below: Contemporary Brands at John Lewis

Brands to Watch and Place to Shop:

Just a few lookbooks which really stood out, to me, the aesthetic of the photography which they use in there lookbooks is as important as the clothing itself.

Created in 2004, this USA based business is inspired by music, culture and the people who surround them, they aim to convey a lifestyle through their products.

 Running since 1947, this brand is the equivalent to Levis in Japan. They specialise in denim (imported from the USA) but have branched out with a collection with Blitz Motorcycles.

Garbstore: A small store situated in Notting Hill. Couverture and the Garbstore was launched in 2008 by designers Emily Dyson and Ian Paley.

Loser Machine: In 2008, Adrain Lopez created this brand as an extension of his famous skateboarding career. Together, with creative friends, 'we build product that is inspired by the every day craftsman and mischievous gentlemen from the past and present.'

Product to Watch, Nike Air Force 1 in Mid Wheat:
Have a closer look at Hypebeast.

Penfield: Established in Massachusetts in 1975 and have built a reputation for making the highest quality down-filled jackets, fleece and outerwear.

Stussy: Not Known for outdoor or winter clothing but has taken a turn this season from it's usual urban streetwear. The japanese extension of Stussy, Stussy Livin' General Store have also teamed up with Japanese footwear label Moonstar to create a series of rubber and suede boots.

Rains: New to Urban Outfitters and John Lewis, this brand comprised in Copenhagen, aims to beat the 121 days of the year in which it is set to rain. In a combination of the modern city life with all its diversity and colorfulness and the need for practical outerwear, RAINS was established as a new interpretation of the traditional raincoat.


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